Post 3 Q&A

Try any one of these decision support systems and describe two examples of decisions which they may help to support. For each decision, describe whether the decision would be made by operational, middle or senior management levels :


Break-even Calculator
is the information about
The fixed production costs for a product.
The variable production costs for a product.
The product's unit price.
The product's expected unit sales


For Operational, they have to perpare the above data base for structed the account receivable and the account payable.

For the Middle Management levels , they hv process the Budget analysis , short-term forecasting base on the above data.

For Serior Management levels, that is the internal business information , which is a part of important information that for marking bussiness strategic planning

Online Customer Lifetime Value Calculator (from Harvard Business School)
is a method to analysis the Custome Life Time Value, that provide a useful external information for the serior managament levels to make a bussiness strategic planning as well

For Example, they can understand the customer acquistion process as well as selection optimal service level to provide different customer group. As result they can be with the goal of influencing the behavious of different customer and consequently changinf their Life Time Value.


Hong Kong Yellow Pages Online Map
is a plentiful external data base shows the geographic /population/gender/ age /educationbackgroup / career feature

Those information can be help the Serior Managment level to process the bussiness strategic planning, such as research and develpement planning/ technology development/ social responsilibity plans. They will know where the target customer / potential users are. Thought that date base.

HSBC Mortgage Planner
That system can be get use for the Managerial Control, which can be process the budget preparation.

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Next, try out the different modules within the OpenBravo ERP demo. After you've familiarized yourself with these tools, identify which module can be used to handle each step within the Order-to-Cash business process below:













Accept/Enter Order











Order Acknowledgement
Purchase Materials
Receive Materials

Production
Packing
Shipping



Invoicing and Collection

Which departments need to coordinate from start to finish of the Order-to-Cash business process ? Describe how the ERP software makes their work easier. Also explain why ERP software can serve as the foundation or platform for decision support systems.

The Operational department neec to coordiate from start to finiah of the Order -to -Cash business , since this is very important to hv a daily business record (Fm Sale to Ship the goods out/ Account receivable)

Which can develop an understand of how ERP systems improve the effectivess of the informationsystems inorganization.

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Group Assignment: Post #2

Try to make use of OLAP Service Online Demo

Report 1: Internet Order Quantity by Product by Customer by Date

We can see the flow of the product, sales volume in particular period, how popular of the product easily in this report.

Purchase department can forecast the quantity of up coming orders by seeing the report. They can estimate how many quantity do each customer needs in a particular period, say monthly. By knowing the quantity of each product of order for each customer, marketing and sales department can find out what kind or which style of product that their customer would like. And, base on the data to develop next project.

Report 2: Sales Amount by Product by Sales Channel by Date

By seeing the sales amount of each channel, sales can know what kind and how much resourse should put into which channel. They could consider which kind of promotion should use in which channel to increase amount. Sales can also know which kind of product should sell by which chanel. Purchase department can forecast the quantity for each chanel.

Report 3: Reseller Sales Amount by Geography by Product by Date

According to this report, sales could know what kind of product is more popular in which area. They can plan the promotion and sales project depend on the sales amount of the product according to different area. Purchase can find out how many product sold by particular period and arrange the next order.

Group Assignment: Post #1

This week we looked at several Internet Marketing methods. Together with your groupmates, find a specific example of how a company is using each method below:

Blog
I Cable TV – the first and leading CABLE TV provider in Hong Kong. Their finance channel has launched a blog named “money café”. From time to time, they will post news, articles, comments and video onto the blog. The blog allows the visitor to post the comments, feedback, and also articles on the blog too. The blog can bring interaction between the finance channel and its audience. It also allows the visitors to discuss or exchange ideas over the blog.

http://moneycafe-icable.blogspot.com/2008/10/blog-post_3278.html

Interactive advertisement
Regarding the interactive advertisement, Google AdSense started showing two arrows in the ad slots to show more related ads. By adding two arrows in the Ads, Google introduced user interactivity in online advertisement. Google introduced those two arrows, perhaps, it wanted users to interact with the slot for more related adsfor example, when you click travel agent on the goggle page, not only a list of travel agents information shows up, but also on the right hand side there is an ad slots on the right hand side showing the adv with related information likes special offer of air ticket, hotel package...etc. This is a new invention
http://goggle.com.hk/search engine
Nowadays almost all the websites provide a search engine for the user. For example, yahoo.com which is one of the famous portal sites, it provides search engine for the visitor. What you need to do is to type the specific words and then the search engine will show all the related websites to you. For example, when you type flower shop, there will be 193,000,000 web pages found.

http://hk.yahoo.com/

Apply Daily is a leading newspaper in Hong Kong. Apply daily has a online newspaper website providing free news for the vsitors. We can find a interactive advertisement on apply daily website like the Pop up advertisement and the Flash banner advertisement. For example, once you visit the apply daily website, you will find a flash banner of “Hong Kong Productivity Counc” promoting the activities like workshop and seminar. Besides, there is a pop up advertisement of HTC mobile phone. The flash banner will chage automatically from time to time showing different advertisements when the vistors travel from one webpage to another.

http://appledaily.atnext.com/template/apple/sec_main.cfm

Online partnerships or affiliate marketing
REENEX- is a company that provides beauty and skin treatment. Reenex makes use of affiliate marketing by having a membership system. When the customer buys the courses or services from Reenex, the customers will automatically become a member of the CLUB PREMIER. They will be given a Membership no. Customer can log in the CLUB PREMIER WEBPAGE to manage the membership account and do the gift redemption. Also, there is a customer introduction award. The customer can earn points after introducing new customers to Reenex and finally the member can redeem free gift via the CLUB PREMIER WEBPAGE.

http://www.reenex.com.hk
http://affiliate.dermes.com.hk/web3//login_pages2.php?sid=3

RSS feeds
RSS Feeds- is a tool to allow a website to make a headline or information to the reader. It provides reader convenience to read the most important information through the RSS FEED. Or reader can tailor make themselves the subscription of news headline or video. For example, Youtube also use RSS FEEDS on the interface. Visitor can subscribe the “most viewed” video via the RSS. It can help saving the time of the visitor to search the video one by one.

http://www.youtube.com/browse?s=mp
。
Social networking
LINKEDIN- it is a very strong social network website. You can create your own professional networking over this website. Unless facebook or MSN, you can find NOT ONLY past and present colleagues or classmate, but also you can further develop your own professional network and useful contact. Since you need to provide real information above your professional (both in the past and current), education background and job title. So, you can easily reach the same professional group and old classmates as well. You can find job opportunity there too.

Besides, a company can advertise or post job vacancies on the LINKEDIN website too. Of course, it is subject to payment. LinkedIn also provides referral service which they will send the qualified candidate to the company who has vacancies.

http://www.linkedin.com/

Gadgets
In the Igoogle home page, it uses a lot of gadgets and also allows the user to create his own i Google pages and can manage his own gadgets. They have gadgets like currency conversion, Google translate, youtube video and weather information. Besides, you can add your own gadgets likes calculator and other function. I Goggle provides a function for you to tailor make your own gadgets. Once you log in your i Google web page, you can manage all these by yourself.

http://www.google.com/ig

Members of Marketing IT 2009 Jan

We are:
Kahlen Li
Kennix Wong
Swank Leung