Group Assignment: Post #1

This week we looked at several Internet Marketing methods. Together with your groupmates, find a specific example of how a company is using each method below:

Blog
I Cable TV – the first and leading CABLE TV provider in Hong Kong. Their finance channel has launched a blog named “money café”. From time to time, they will post news, articles, comments and video onto the blog. The blog allows the visitor to post the comments, feedback, and also articles on the blog too. The blog can bring interaction between the finance channel and its audience. It also allows the visitors to discuss or exchange ideas over the blog.

http://moneycafe-icable.blogspot.com/2008/10/blog-post_3278.html

Interactive advertisement
Regarding the interactive advertisement, Google AdSense started showing two arrows in the ad slots to show more related ads. By adding two arrows in the Ads, Google introduced user interactivity in online advertisement. Google introduced those two arrows, perhaps, it wanted users to interact with the slot for more related adsfor example, when you click travel agent on the goggle page, not only a list of travel agents information shows up, but also on the right hand side there is an ad slots on the right hand side showing the adv with related information likes special offer of air ticket, hotel package...etc. This is a new invention
http://goggle.com.hk/search engine
Nowadays almost all the websites provide a search engine for the user. For example, yahoo.com which is one of the famous portal sites, it provides search engine for the visitor. What you need to do is to type the specific words and then the search engine will show all the related websites to you. For example, when you type flower shop, there will be 193,000,000 web pages found.

http://hk.yahoo.com/

Apply Daily is a leading newspaper in Hong Kong. Apply daily has a online newspaper website providing free news for the vsitors. We can find a interactive advertisement on apply daily website like the Pop up advertisement and the Flash banner advertisement. For example, once you visit the apply daily website, you will find a flash banner of “Hong Kong Productivity Counc” promoting the activities like workshop and seminar. Besides, there is a pop up advertisement of HTC mobile phone. The flash banner will chage automatically from time to time showing different advertisements when the vistors travel from one webpage to another.

http://appledaily.atnext.com/template/apple/sec_main.cfm

Online partnerships or affiliate marketing
REENEX- is a company that provides beauty and skin treatment. Reenex makes use of affiliate marketing by having a membership system. When the customer buys the courses or services from Reenex, the customers will automatically become a member of the CLUB PREMIER. They will be given a Membership no. Customer can log in the CLUB PREMIER WEBPAGE to manage the membership account and do the gift redemption. Also, there is a customer introduction award. The customer can earn points after introducing new customers to Reenex and finally the member can redeem free gift via the CLUB PREMIER WEBPAGE.

http://www.reenex.com.hk
http://affiliate.dermes.com.hk/web3//login_pages2.php?sid=3

RSS feeds
RSS Feeds- is a tool to allow a website to make a headline or information to the reader. It provides reader convenience to read the most important information through the RSS FEED. Or reader can tailor make themselves the subscription of news headline or video. For example, Youtube also use RSS FEEDS on the interface. Visitor can subscribe the “most viewed” video via the RSS. It can help saving the time of the visitor to search the video one by one.

http://www.youtube.com/browse?s=mp
。
Social networking
LINKEDIN- it is a very strong social network website. You can create your own professional networking over this website. Unless facebook or MSN, you can find NOT ONLY past and present colleagues or classmate, but also you can further develop your own professional network and useful contact. Since you need to provide real information above your professional (both in the past and current), education background and job title. So, you can easily reach the same professional group and old classmates as well. You can find job opportunity there too.

Besides, a company can advertise or post job vacancies on the LINKEDIN website too. Of course, it is subject to payment. LinkedIn also provides referral service which they will send the qualified candidate to the company who has vacancies.

http://www.linkedin.com/

Gadgets
In the Igoogle home page, it uses a lot of gadgets and also allows the user to create his own i Google pages and can manage his own gadgets. They have gadgets like currency conversion, Google translate, youtube video and weather information. Besides, you can add your own gadgets likes calculator and other function. I Goggle provides a function for you to tailor make your own gadgets. Once you log in your i Google web page, you can manage all these by yourself.

http://www.google.com/ig